3 reasons why you should have a responsive website
This is one of the greatest benefits of having a responsive website. Unresponsive websites usually distort the way your website appears on mobile devices.
Whereas desktop viewers might have no problem viewing your website, but the same cannot be said for mobile users.
With non-responsive sites. texts looks like chaos, images do not align and users have to zoom and to scroll through pages in search of the information they need. This makes it a pain for users to use your site smoothly and seamlessly.
A better user experience reduces bounce rates, boosts website traffic and conversions. A responsive website even improves brand perception.
Mobile internet usage has been growing rapidly over the last few years. By today mobile surpassed desktop internet usage worldwide. Surprisingly enough we still come across website which are not mobile friendly (responsive). This is a huge loss in business opportunities for these website owners. Even in the Travel and Leisure Industry there are still a lot non-responsive websites.
A responsive website is a website design that allows your website to adapt to the size of any screen it is being viewed on and is different from a mobile friendly website.
Over 75% of smartphone owners in the Netherlands use their smartphone to access the internet. Every month mobile usage continues to rise, so every month more of your audience will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they will likely have a lower option of your brand, and they will also be more likely to visit a competitor’s site.
Check these 3 major reasons why you should have a responsive website.
Accelerate in User Experience
This is one of the greatest benefits of having a responsive website. Unresponsive websites usually distort the way your website appears on mobile devices.
Whereas desktop viewers might have no problem viewing your website, but the same cannot be said for mobile users.
With non-responsive sites. texts looks like chaos, images do not align and users have to zoom and to scroll through pages in search of the information they need. This makes it a pain for users to use your site smoothly and seamlessly.
A better user experience reduces bounce rates, boosts website traffic and conversions. A responsive website even improves brand perception.
Lower Cost And Website Maintenance
Major advantage of having a responsive design is that it requires only one website coded to adapt to all screen sizes, regardless the device your website is being displayed on compared to running a desktop and a mobile website version. You only have to update content one time, that means lower web content management costs and higher R.O.I.
A Responsive Website Improves Your SEO Efforts
Responsive websites do a better job in search engine result pages. The ‘user focused’ experience, combined with high-quality content could increase people’s time on site.
Google recommends a responsive website design pattern. Besides, it makes for a good user experience and improves your SEO efforts across all platforms. Google likes that responsive sites use single URLs vs. different URLs for separate mobile versions of websites.
In conclusion
Having a responsive website can save you lots of money, save maintenance time and also help you to convert and retain more bookings in the long run.
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Sources: Emarketer.com | Mopinion.com | Statista.com | Marketpath.com | Business2community.com